On January 4, Jyothi Reddy introduced Ereena, an authentic silk brand based on the rich, ancient tradition of rearing, spinning and weaving Eri in a remote region near the foothills of the Himalayas. "Eri silk sarees and accessories are natural and comfortable, and drape beautifully," said Jyothi.
"They keep you warm in the winter and cool in the summer. Truly, they are nature's gift for all seasons. Aside from being environmentally friendly, the making of Eri products has a huge positive social impact, particularly in the empowerment of women." The brand's introductory, limited-edition sarees and dupattas were showcased at Saptaparini. Jyothi Reddy Malathi Reddy Vanaja Reddy Lakshmi Jayshree Deepika Reddy Rekha Reddy Walking in Bhavana